The Nina Experience
The Brief & The Need
Nina Hospitality, a heartwarming positioned hotel group has gone through a rebranding process. Despite the new logo showcasing the elegancy of the brand, the hospitality group itself was in search of the heartfelt character that brings life into the new branding.
That brings the client to us, where we realised the multiple gaps waiting to be filled after, from developing a comprehensive visual system, to create a holistic experience for the hospitality brand.
Strategy & Art Direction
Hong Kong
January 2022
Current State - Implementation
Part of the team Eight Inc.
Research & Insights
The project include rounds of site visits, interviews and workshops to identify the customer segments, operational concerns from the frontline staff and the vision from different managers.
The Idea & Execution
The group, as well as its three sub-brands, will be further established clearly within a 3 year renovation plan, where each tier is targeting a specific customer segment and providing different services.
From there, we designed the unique art direction, which will serves as the character of each tier, and the holistic hospitality experiences for each of them.
The Nina Group
The group, as the hat of the family, will be emphasising on the character of 'Playful Sophistication'.
