About Michelle...

Brand Experience
Service Design
Strategy
Award-winning designer based in London whose clients are from different countries. Michelle graduated from the University of Arts, London, with an MA in Service Design. She designs with a strategic approach, strong concepts and a precise sense towards human-centric needs in the ever-changing design industry.
Michelle often finds unique perspectives in engaging her audience and participants, and have strong sense in synthesising and decision-making. She has worked with clients on both private and public sector, leading user-centred systemic design in complex policy, institutional, civic, environmental and digital contexts.





AWARD
2025 Service Design Challenge - Silver Award
2022 A' Design Award - Iron Award
2021 A' Design Award - Gold Award
2020 International Busan Design Award - Silver Award
2017 Paper One International Creative Design Competition - Judge's Choice
2016 BODW Global Design Network - Selected Speak Panel

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