GoBro — A Service for Men's Wellbeing
The Brief — Expanding Self-Confidence Horizon of Men
Expanding self-confidence in showing vulnerability is challenging for men. This project examines the context and situation in London, asking, "Why do men not prioritise their own self-care?" It involves 6 months of research and service development.
Strategy & Experience Design
London
January - June 2025
Current State - Investment
Lead of research & design team
Service Design Challenge 2025 Winner
Research Insights —
Lack of Companionship & Time
We examined the barriers of men avoiding or de-prioritising their own well-being, as well as what could be potential opportunities that could motivate them to do self-care.
The Idea — Make it Fun, Low Barrier and Relationship Bonding
From research, we asked what can add value to men apart from existing self-care practices and available services, e.g. gym, sports, running club, men's club? These preferences are translated into 6 design principles that guide our upcoming design phase.
The phygital integrated service aims to reward and incentivise doing self-care activities (physical & social) in companionship, to motivate men to do self-care despite busy schedules.
Request for details
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