Sea & Sky
The Brief — The Poetic Restaurant Inspired by Nature
Sea & Sky is a greek-cuisine restaurant located near by the sea on a riff where guests enjoy the gorgeous nature where the sea and the sky looks like they are touching each other, while having their time with friends,.
Branding
Hong Kong
August 2022
Current State - Brand Concept
Research Insights — Food is the Way to Connect
We researched on human dining behaviour. Humans build connections the most by sharing food on the same table and conversation flows. It is instinctively carved in our mind that we long for the connections with others, and eating is the best way in many cultures to build relationships, friends and family likewise.
Idea Execution —
The Sky Touches The Sea Like How Human Hands Touch Food
Sea & Sky emphasises the human connection that metaphorically connects the sky and the sea, which looks like they connect to each other.
The very important element of the brand - the touch - is a fun element that is presented elegantly by the human form of the hand.
Visual System — Inspired by the Colours of the Sky, Shaped by the Greek Architectural Origin
The brand is vivid, vibrant and connective. The dining experience of Sea & Sky is all about sharing under the sun.
The selection of colour is based on the beautiful sunrise and sunset. The contrast between day and night, and reflected as the shades of gradients.
