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Design for Human

Human-centric experiences and actionable services, based on solid user research and thorough understanding of human emotions. 

Institutional Strategy

Drive brands into more human-centric focus direction that tap into the emotional needs of the target audiences. A brand is both the story and the customer's experience.

 

I host workshops and interviews with various levels of stakeholders to discover institutional problems that could be the next opportunity for transformation.

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Service Design

Translating user insights into actionable and practical solutions that bridge gaps between different stakeholders​

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I observe behaviours and discover insights through co-design and participatory methods and a human-centric approach.

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© 2026 Michelle Kason

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