Brand the Matcha

personal work, 2016

This is another branding and stationery project for a matcha brand. A very traditional elegance of the Japanese famous matcha ceremony was taken in the design. Contrast with the very aggressive name 'Matcha B*tch', a very localized slang in Hong Kong to describe especially girls who are obsessed with Matcha and its by-products.

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The brand is really about telling the world that "Yes! We are the matcha b*tches who take matcha seriously and elegantly."