Brand the Matcha
personal work, 2016
A simple branding of a matcha brand. The traditional elegance of the Japanese famous matcha ceremony was extracted as the inspiration of the design. Contrasting with the very aggressive name 'Matcha B*tch', a localized slang in Hong Kong used to describe especially girls who are obsessed with Matcha and its by-products.
The brand is really about telling the world that "Yes! We are the matcha b*tches who take matcha seriously yet elegantly."
Packaging and brand renovating coming soon!