GEAR UP

Team Project, Officine Panerai, 2018

The luxury watch brand is opening up their new shop in the centre of the international city IFC, Hong Kong. They are sending invitation packs to their first class customers to invite them to their grand opening.

 

I was honoured to propose and got accepted with the idea that to send a small token as a teaser to the customers. On the opening day, with the small token, they could exchange for the final grand gift - the coaster package where the token functioned as the essential gear that complete the whole package.

 

Each of the customers is essential to the brand.

 

Credits: Espressu. Ltd. and OFFICINE PANERAI

 

© 2020 Michelle Kason

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