Startup, 2021 Rebranded
The word “Celestial” means “Heavenly”. Celestial is the cosmetic brand that positions itself as the brand that 'Brings Heaven to You'. Colours are bright and light, which sets the atmosphere like the shining sky as the customers engage with the brand.
It all started with nail polish. As soon as the business expands, the product lines increased and are distinguished by three different colour tones.
Nail polish marbling and scanning constructed the key visual artsy and construct a heavenly cosmetic brand to build the brand as flourish heaven where bright colours are chosen and thick polish flowing all over the place. Customers would sink into the fluffy and thick paint as they sink into the clouds of heaven.